INFLUENCE OF DRUG DEMAND REDUCTION STRATEGY IMPLEMENTATION ON ORGANIZATIONAL PERFORMANCE OF NATIONAL AUTHORITY FOR THE CAMPAIGN AGAINST ALCOHOL AND DRUG ABUSE (NACADA), KENYA

Abstract

In recent times, many public sector organizations have been engaging in activities aimed at improving their service delivery to the public. One such activity is the implementation of strategies. However, public organizations portray unsatisfying low performance (only 10 to 30 percent) of intended strategies. The main objective of this study was to investigate influence of drug demand reduction strategy implementation on organizational performance of National Authority for the Campaign against Alcohol and Drug Abuse. The specific objectives of the study was to examine the influence of policies, stakeholdersâ involvement, leadership and resources allocation in implementation of drug demand reduction strategy on organizational performance of NACADA. This study used a descriptive survey design. The target population was 102 staff of NACADA in the levels of senior management, middle level management and operation staff. The study used stratified random sampling technique to select 50% of the target population. The sample size of this study was therefore 51 respondents. The study made use of both primary and secondary data. Secondary data was obtained from the annual reports of NACADA. Primary data was collected by use of semi-structured questionnaires. Data analysis was quantitative as well as qualitative. Collected quantitative data was edited and coded into a statistical package (Statistical Package for Social Sciences (SPSS) version 21) for analysis. Both descriptive and inferential statistics (multivariate regression) were used to analyze quantitative data. In descriptive statistics, the study used frequency, mean, standard deviation and percentages. The analyzed data was then presented in tables and figures. On the other hand, qualitative data was analyzed by use of content analysis and results presented in prose. The study concludes that there is a significant positive influence of organization policies, stakeholderâs involvements, leadership commitment and resource allocation in implementation of drug demand reduction strategy on organizational performance of NACADA. The study recommends that policy makers should ensure that there is no duplication of responsibilities among government agencies and also recommends formulation of more policies on management and allocation of resources to enhance implementation of the strategy. The study also recommends further studies on the role of private sector institutions in implementation of drug demand reduction strategy as this would likely lead to new insights and therefore enrich the efforts that have been made in this study.