Ida Anyango Ochieng, Shadrack Bett


The tourism sector in Kenya has been experiencing fluctuations in tourists‚ visits in the country. In addition, the country has witnessed a decline in bed occupancy and bookings in tourist lodges, hotels, and other tourism-related businesses within the country. The Kenya Tourism Board requires financial resources to implement strategies meant to improve the tourism sector in the county. These strategies include addressing issues related to travel advisories issued by other countries, campaigns in different countries and improvement in service delivery. However, Kenya Tourism Board has been experiencing lack of financial resources and physical assets like motor vehicles. This research therefore examined the effect of financial resources on performance of Kenya Tourism Board. The study deployed descriptive survey design. Furthermore, target population was all 115 employees in four directorates of the Kenya Tourism Board. Since target population was small, this study employed census study and hence the whole population was involved. This research employed both primary as well as secondary data. Moreover, secondary data was acquired from yearly reports of Kenya Tourism Board. Collection of primary data was done by use of questionnaires. Semi structured questionnaires generated quantitative as well as qualitative data. Qualitative data was analyzed by use of thematic analysis and results given in narrative form. Inferential as well as descriptive statistics were employed to analyze quantitative data with the help of SPSS version 22. In addition, descriptive statistics consisted of percentages, mean, frequency distribution and standard deviation. Moreover, inferential statistics comprising of correlation analysis as well as regression analysis then followed. Tables and also figures (bar graphs as well as pie charts) were used to analyze the results. The study revealed that financial resources had significant influence on performance of Kenya Tourism Board. Therefore, the research recommends that Kenya Tourism Board should release adequate funds to various departments and on time to purchase the required facilities and pay the staff.

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